The brand "en" means "beauty" in Japanese. It is located in an 18th-century building in the center of Paris, where the brand's first physical store is located.

The brand sells nearly a hundred kinds of essence products, and each customer can use the products according to different needs.

The Japanese pronunciation of "en" not only has the meaning of "beauty", but also the meaning of "circle" and "connection". The design concept of the store comes from the meaning of these three "en".

The interior space is separated by curved partition walls, which can meet the functions required by various shops. A singular geometric space is formed between the building wall and the curved partition, which satisfies the streamline function and provides customers with an aesthetic feast.

Guests cannot directly enter the rooms that provide various services, but need to follow winding paths to reach their destinations. Just like in the traditional Japanese tea culture, letting customers walk slowly in the store and raising customers' expectations is a typical way of hospitality in Japan.

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