Hey salon owners! Spring is in full swing, the sun is out, and Easter Sunday (April 20, 2025) is right around the corner. If you're running a nail or beauty salon in the U.S., this is your prime time to roll out fresh, fun, and highly shareable Easter-themed promos that boost your bookings and give your regulars something new to get excited about.
This post is your last-minute, stress-free Easter marketing plan with plug-and-play ideas you can roll out today. No fluff, no big budgets—just cute, creative strategies your clients will actually love.
Let’s go. 🐇
🌿 Why Easter Matters for Salons
In the U.S., Easter isn’t just a religious holiday. It’s a cultural moment. People clean their homes, refresh their closets, and yup — schedule those beauty appointments before all the brunches, family photos, and egg hunts.
Google searches like "Easter nails," "spring facial deals," and "get ready with me Easter" spike every April. On TikTok, the #EasterGlowUp trend is alive and well. Just search it and you’ll see clients showing off their fresh mani-pedis and spring-ready skin.
So why not position your salon as the spot for their Easter glow-up?
This is your runway week. Here’s what to do:
1. Create an Easter Selfie Corner
· Pastel backdrop
· Bunny ears, floral garlands
· Add your logo in a corner (this gets tagged in pics)
· Sign: "Tag us to win an Easter surprise!"
2. Set Up the Egg Draw Promo
Grab plastic eggs from Dollar Tree or Amazon. Fill with mini prizes:
· $5 off next service
· Free brow wax
· 10% off any product
· Golden Egg = Free facial
· Place the egg basket at checkout. Let every client draw one. Pro tip: Make a short IG Reel stuffing the eggs.
3. Finalize Your Limited-Time Easter Menu
Post it on your front desk, booking page, and socials.
Example packages:
· Easter Egg Mani: Pastel polish + floral/bunny nail art + hand massage ($48)
· Bunny Glow Facial: Cleanse + Vitamin C treatment + cooling mask ($65)
· Spring Reset Combo: Mani + Mini facial + foot scrub ($95)
4. Launch Easter Referral Cards
Print a batch of pastel-themed referral cards that say, "Share the glow-up! Bring a friend before April 20 and you BOTH get 15% off." Clients love simple, tangible perks like this, and it creates a chain of new appointments.
5. Create a Mini Display for Spring Retail
Set up a little product station near the front desk featuring seasonal picks:
· Floral hand creams
· Cuticle oils in spring scents
· SPF serums and lip balms Bundle them for quick Easter basket-style sales.
Now it's time to go all in on promotion. You’re 5 days away from Easter Sunday. Here’s your day-by-day content plan:
📅 April 15 (Tuesday): Launch Post
· IG/Facebook/TikTok: Announce your Easter specials + selfie wall
· Caption idea: "Ready to glow up for Easter brunch? We’ve got pastel polish, bunny facials & sweet surprises waiting! Book now."
· Use hashtags: #EasterGlowUp #SpringBeauty #EasterNails2025
📅 April 16 (Wednesday): Easter Nail Inspiration
· Carousel post with 3-4 trending styles
· Mention nail techs by name for credibility
· Pinterest reference: Link back to Easter Nail Trends
📅 April 17 (Thursday): Facial Feature
· Reel or Story: 15-sec clip of Bunny Glow Facial with relaxing background music
· Include glowing skin close-up + product visuals
· CTA: "Only a few appointments left! DM to book."
📅 April 18 (Friday): Egg Draw Hype
· Post client reactions pulling from the egg basket
· Offer extra draws for IG Story shares or tagging friends
· Caption: "Every visit = a chance to win! What’s in your egg? 🩸"
📅 April 19 (Saturday): Final Push
· Post collage of clients + selfie station + glowing nails
· Reminder: "Last day for Easter specials! We’re open till 7PM!"
If your salon is open on Easter Sunday, make it feel special:
🌸 Offer guests a glass of mimosa, fruity iced tea, or spring mocktail as a cheerful welcome.
🐣 Hand out mini floral bouquets or chocolate bunnies with handwritten “Happy Easter” tags—bonus if branded!
📸 Snap boomerangs of clients in their brunch glam by your Easter selfie wall and tag them with your custom hashtag.
🎶 Play soft, upbeat springtime music and keep aromatherapy scents light and floral.
💡 Make sure the team wears pastels or bunny ears for fun, cohesive branding.
✨ Keep the atmosphere chill—Easter is family time, so keep services quick and joyful.
Even small festive gestures can turn a regular appointment into a holiday highlight they'll remember—and talk about.
1. Send Personal DMs to Regulars
Simple message template:
"Hey [Name]! Just a heads up—our Easter glow-up deals end Saturday. Want me to hold a spot for you? We’re doing egg prizes and everything! 🪯"
This one-on-one touch makes clients feel remembered and valued, and it often leads to instant bookings.
2. Add Easter Treats at Reception
Mini cupcakes, pink lemonade, or Hershey eggs in a bowl = instant vibe upgrade. Clients will share it in Stories without you even asking.
3. Offer Easter Gift Bags
Bundle a cuticle oil + lip balm + pastel scrunchie in a bag. Sell for $9.99 or gift to VIPs.
Display them at checkout with a cute “treat yourself or gift a friend” sign.
4. Handwrite Thank-You Notes on Easter-Themed Cards
Slip in a quick handwritten “Thanks for stopping by, [Name]—you’re egg-cellent!” with their receipt.
These tiny personal touches build long-term loyalty and get people talking.
5. Run a Quick “Tag & Win” Giveaway
Post: “Tag a friend who needs a spring glow-up and you’ll both be entered to win a FREE Bunny Glow Facial!”
Announce winners Easter morning or Monday. It boosts engagement and gets you in front of new eyeballs.
6. Easter Nail Style Poll (via Stories)
Create a poll with two nail designs: “Bunny Blush” vs “Daisy Pop.” Ask followers to vote.
This drives interaction and gives your techs a chance to show off their work—even turns into bookings when someone messages, “Can I book Daisy Pop next week?”
Wrap-Up: Quick Checklist
You don’t need a big budget or weeks of prep to win Easter. Just a few thoughtful touches and a consistent online presence will keep your salon booked and buzzing.
More inspo:
TikTok #EasterGlowUp
Pinterest Nail Ideas
Follow our blog for more seasonal salon marketing tips, and get ready!
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